Smelly cheese and pinup girls

France's regional cheese association has released a cheese-of-the-month calendar, but with a twist. Posing with every cheese are the likes of Mademoiselle Méline Camembert, Mademoiselle Bérénice Brie de Meaux or Mademoiselle Pont l'Evêque. "I realised that French local products, cheese in particular, had a stuffy image," said Véronique Richez-Lerouge, founder of France's regional cheese association. "Everyone associates smelly, unpasteurised cheese with fat, ugly women and men with berets and baguettes. I wanted to give people back their taste for fromage au lait crû by giving it a sexier image."

Read the entire article from the Daily Telegraph.