Eau de Stilton

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File this one under "what the ?#*@ will they think of next?" The UK-based Stilton Cheese Makers Association is releasing a Stilton-scented perfume called Eau de Stilton, as part of a broader campaign to encourage people to eat more of this famous blue cheese.

The SCMA enlisted ID Aromatics to re-create "the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume." Eau de Stilton will be available via www.stiltoncheese.com or by emailing stilton@brazenpr.com.

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