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Rob Kaufelt on American CheeseI was reminiscing on my changing relationship to American cheese, specifically yellow slices wrapped in plastic. Once, as an American kid, I ate my share of grilled cheese sandwiches and burgers. Later, as a supermarket dairy supervisor, I reset all the dairy cases in our company to give this product its maximum shelf space for sales and profit. Still later, as Murray's proprietor, I scorned it, dismissing it for all the usual reasons a cheesemonger might. Still later, and still a cheesemonger, I thought I'd been too snobby, too elitist, and that James Kraft's invention back in 1906 had been a good thing for new urban workers needing a safe and cheap source of unrefrigerated food. Now I think it may just be killing anyone who eats it, based solely on its ingredients: water (cheap); hydrogenated soybean oil (a killer, but gotta help those soy farmers!); potato starch (holds ten times its weight in water!); casein (from china, and laced with who knows what?); phosphates (calcium and sodium); gums (xanthan and locust bean); and artificial color. In short, complete crap, and that's what the label should say: "warning, the plastic on the outside is safer than the plastic inside." Rob Kaufelt is the proprietor of Murray’s Cheese, and author of the recently-published Murray’s Cheese Handbook. Bookmark/Search this post with:
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Yes!
I havent had one in a long time but over the weekend I was at a friends cottage on the waster in the north west... Beautiful place. I looked in the fridge and the only cheese was that laughing cow stuff wraped in red wax that I used to love as a kid and Kraft singles. I pulled out the bread butter frying pan and the square orange stuff, yes I am guilty I fryed myself up a grilled cheese. I believe I am a better cook now than when I was 10, but it certainly didnt taste as good. yuck! I cant believe I ate that crap.... I understand that Murrays does alot of catering and wholesale? I would like to get in touch with Rob to discuss who I may be able to offer my services to really crank it up.
Mike Tyler
www.monkeymedia.net
Amen Brother!
It does taste like plastic to me. However, there was a very nice Cheese Master at a new store that did a good turn over American Cheese. At the grand opening of the store I took in my then three year old. My three year old looked at the shelves of wonderful cheese and embarassed the ^&*&^ out of me by asking the master "Where is the square cheese?". He took it upon himself to try and educate my son with all sorts of samples. Fortunatly for my pocketbook, he liked the domestics best. And mostly still does.
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